Three key elements to behavioral change (COM-B model) are:
- Motivation: people need to feel stimulated to reduce food waste
- Capabilities: people need skills and knowledge
- Opportunities: the context needs to stimulate waste reduction
Let’s explore how to build these elements into interventions to reduce food waste
Three key elements
Motivation
Find out how to stimulate consumers and overcome reactance or indifference
Capabilities
Tips and tools on how to help consumers build skills and knowledge
Opportunities
How can you construct a supportive context
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